Creative Direction Kit

How I build every video, without copying anyone.

I spent years following other people's playbooks and burning out on processes that weren't mine. This is the process I use now to build every video, from the brief to the references to the rules I set for my graphics.t's free, and it's yours to take, react to, and make your own.

What's inside

• The two-question brief I answer before I watch anyone else
• How I gather references without copying them
• How I turned my reactions into a color palette
• Side-by-sides: what I saved from other creators and what I made from it
• How I name my graphics and set rules for them, so I stop re-deciding every video

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